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GasBuddy News Article

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About Face: How Automakers Put Personality Into Their Cars' Front Ends

Forbes -- Typically, when design clinic respondents are asked which view of their preferred-choice car they would send to friends and/or relatives, the front three-quarter angle polls at about 80%. You’d think many would select the straight side view, which, distortion-free in photographs, best displays the size, sweep, length and overall cohesiveness of the design.

But, then, when asked by the parents to send a picture of the new girlfriend, a majority of guys will send a likeness of her face, even though that may not be her best attribute!

And thus it is with cars. The front end, grille, fascia and headlights form a very distinct “face,” and, much like a human visage, it can have expressions: happy, purposeful, angry, aggressive, sad or even bored.


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Submitted Apr 12, 2012 By: Mudsprings
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: About Face: How Automakers Put Personality Into Their Cars' Front Ends Back to Topics
REPLIES (newest first) Post a Reply
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2smooth1970
Champion Author California

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Message Posted: Apr 12, 2012 4:30:26 PM

It used to be fun to check out the new models, now they all look alike.
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sivart
Champion Author Arkansas

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Message Posted: Apr 12, 2012 4:27:22 PM

I used to be able to tell one car from another coming down the road but now they all look alike!
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PathTrack
Champion Author Twin Cities

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Message Posted: Apr 12, 2012 4:26:29 PM

fcol
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waynemustang
Champion Author Indiana

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Message Posted: Apr 12, 2012 4:26:25 PM

Few cars have personality. It is always performance cars and a few special interest cars. Ugliest are the econoboxes.
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JXD
Champion Author Kitchener-Waterloo

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Message Posted: Apr 12, 2012 4:24:53 PM

My my, what next!
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DCbeachbum
Champion Author South Carolina

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Message Posted: Apr 12, 2012 4:17:57 PM

Today it is difficult to tell what make of vehicle is driving down the road. They all seem to look alike to me. Until I get close enough to read the makers name on it.
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NemoIL
Champion Author Illinois

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Message Posted: Apr 12, 2012 4:13:44 PM

I wish they would concern themselves as much with archiving higher mpg.
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MTPokts
Champion Author Indianapolis

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Message Posted: Apr 12, 2012 4:13:00 PM

The Insight's must convey "I'm getting my kidney's beat up".
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MarAzul
Champion Author London

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Message Posted: Apr 12, 2012 4:11:37 PM

ok.
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BKool
Champion Author Michigan

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Message Posted: Apr 12, 2012 4:10:10 PM

Not surprising since advertising execs capture the public through "emotional" appeals that the public is often unaware of and somrtimes will not admit to anyway.
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arb0526
Champion Author Greensboro

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Message Posted: Apr 12, 2012 4:08:20 PM

good grief !
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WillyG
Champion Author Cincinnati

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Message Posted: Apr 12, 2012 4:05:42 PM

What about the "butts" ? Let's not discriminate . . .
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LegoVasavouchi
Champion Author Oklahoma

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Message Posted: Apr 12, 2012 4:04:17 PM

Fascinating.
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TNT2EC
Champion Author Wisconsin

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Message Posted: Apr 12, 2012 4:03:07 PM

Ok
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EVBuddy
Champion Author Nevada

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Message Posted: Apr 12, 2012 4:02:52 PM

They do?????
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Louscanon
Champion Author Baltimore

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Message Posted: Apr 12, 2012 4:02:12 PM

"Under my plan energy prices would necessarily skyrocket," Barack Obama.
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genirose
Champion Author Arkansas

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Message Posted: Apr 12, 2012 4:01:26 PM

As far as the way a car looks, I always look at the front first, then the back, then the side to see how big the trunk could be, and to see how easy it would be to back up without hitting anything...but so many cars look like trucks, instead of being nice looking. I had a vehicle behind me last weekend that I thought was a Ford Van, but then it turned off and I saw it was a car...
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PithyOpiner
Champion Author Stockton

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Message Posted: Apr 12, 2012 3:56:26 PM

How about those Buicks from the 50's with the big boobs on the front bumpers. They use to turn me on as high school boy on the way to school each morning.
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357revo
Champion Author Pittsburgh

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Message Posted: Apr 12, 2012 3:53:34 PM

Give me aerodynamic before personality.
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knot2swift
Champion Author Calgary

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Message Posted: Apr 12, 2012 3:52:04 PM

What does this idiot article have to say?

Let's get this this straight...The manufacturers are looking at being more human after a near death experience?

Well good for them for finding life again.
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TelsaOR
Champion Author Oregon

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Message Posted: Apr 12, 2012 3:51:47 PM

How it preforms is far more important.
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MG_Sputnik
Champion Author Philadelphia

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Message Posted: Apr 12, 2012 3:50:27 PM

No car's front end can have more personality than my MG!
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humblepie
Champion Author Toledo

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Message Posted: Apr 12, 2012 3:49:08 PM

whats next ?
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PithyOpiner
Champion Author Stockton

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Message Posted: Apr 12, 2012 3:46:00 PM

Yeah, you know, I always thought my car had an attitude and disliked me driving it. I'm talking about my Lincoln Towncar. It gives me the impression when I get in to drive off...."Oh, you again?" I'm getting damn tired of this stuck up attitude but I don't quite know how to deal with it.
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ItisAJeepThing
Champion Author Tucson

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Message Posted: Apr 12, 2012 3:45:53 PM

Vehicle makers need to be studying ways to switch us to American natural gas.

We use U.S. natural gas to heat our house and to cook our food. The country should be converting to Compressed Natural Gas (CNG) as an American alternative to imported oil based fuels for heavy duty highway diesel trucks, local busses and construction equipment. This would reduce the price of diesel fuel and increase its availability for use in high efficiency cars and light trucks. Put CNG refueling facilities at all Interstate truck stops. This will increase the amount of gasoline available and reduce its price for the rest of us until high mileage vehicles become cheaper.

America can become energy independent!
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ItisAJeepThing
Champion Author Tucson

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Message Posted: Apr 12, 2012 3:43:37 PM

This is a Jeep: (*IIII*)
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bababooey2
Champion Author Hartford

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Message Posted: Apr 12, 2012 3:42:36 PM

They all look to much the same to me.
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DandyDapple
All-Star Author North Dakota

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Message Posted: Apr 12, 2012 3:42:19 PM

Best face forward? ... ;-)
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Gas Thirsty
Champion Author Los Angeles

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Message Posted: Apr 12, 2012 3:40:11 PM

Gotta put an impression on the face.
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Cuzilla
Champion Author Indianapolis

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Message Posted: Apr 12, 2012 3:39:07 PM

That may be the only thing different about them. They look like monochromatic jelly beans to me.
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balljars
Champion Author Michigan

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Message Posted: Apr 12, 2012 3:38:28 PM

Kinda off the subject.
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ChuckGVT
Champion Author Vermont

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Message Posted: Apr 12, 2012 3:32:53 PM

After seeing the 1908 race article, I didn't think things could get any worse and then GasBuddy proved me wrong.
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tasha88CA
All-Star Author California

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Message Posted: Apr 12, 2012 3:32:46 PM

k
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Z51Corvette
Champion Author Austin

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Message Posted: Apr 12, 2012 3:30:52 PM

CsscO... I disagree there have been dozens worse than this, lol!

[Edited by: Z51Corvette at 4/12/2012 4:31:26 PM EST]
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Gramps001
Champion Author North Carolina

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Message Posted: Apr 12, 2012 3:29:50 PM

Like we say...Beauty is skin deep but UGLY is to the BONE!
Don't you buy NO UGLY CAR, heah?
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Z51Corvette
Champion Author Austin

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Message Posted: Apr 12, 2012 3:29:46 PM

The Falcon and Torino shared sheet metal in the beginning. Lots of cars are now... I prefer the older cars... Better personality!
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melvindale
Champion Author Michigan

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Message Posted: Apr 12, 2012 3:26:42 PM

There's the problem of having a business magazine writing about cars. Apparently the author thinks that Lincoln and Mercury are interchangeable. He said Lincoln was often a Ford with a different grille. That never happened (it did once to Cadillac and they took nearly 20 years to put it behind them). Lincolns have always been separate if for no other reason than being larger on the same chassis. Mercury, on the other hand, started sharing sheet metal in 1971 on the Comet/Maverick, then in 1972 on the Bobcat/Pinto and the whole lineup by 1979 with the advent of the new Marquis/LTD bodies. The LTD/Marquis would be improved upon, but never replaced until the demise of Mercury and the demise of what Ford then called Crown Victoria. Crown Victoria itself being a cheapening of what was in the past the very best Ford made, and then only occasionally.

But I have been known to lump business terms together....
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cssco
Champion Author Virginia

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Message Posted: Apr 12, 2012 3:25:00 PM

This is the least impressive non-gasoline story this year.
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stopforgas
Champion Author Mississippi

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Message Posted: Apr 12, 2012 3:24:25 PM

I like the 60's and 70's mucle car look that they are bringing back. Like the Camaro... very cool.
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nemoFL
Champion Author Florida

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Message Posted: Apr 12, 2012 3:24:12 PM

perhaps if the motorist were allowed to have their input
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mindrisa
Veteran Author Denver

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Message Posted: Apr 12, 2012 3:23:01 PM

ok
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satrn38mpg
Champion Author Raleigh

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Message Posted: Apr 12, 2012 3:22:55 PM

ok
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LSU_TIGERS_dmb
Champion Author Louisiana

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Message Posted: Apr 12, 2012 3:22:35 PM

Cool
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Tucker1961
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Message Posted: Apr 12, 2012 3:21:07 PM

sweet
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btex49
Champion Author Austin

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Message Posted: Apr 12, 2012 3:18:45 PM

Looks are a bonus... gas mileage and function are more important.
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madison8359
Champion Author Cleveland

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Message Posted: Apr 12, 2012 3:17:03 PM

And this matters for sales as well as self-esteem of the owners.
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h2ojumper
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Message Posted: Apr 12, 2012 3:16:53 PM

ok
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Legend1500
All-Star Author Midland Odessa

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Message Posted: Apr 12, 2012 3:16:29 PM

K
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Kato51
Champion Author Atlanta

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Message Posted: Apr 12, 2012 3:13:39 PM

And if well done will certainly lower the price of gas.
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srchr
Champion Author San Jose

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Message Posted: Apr 12, 2012 3:12:42 PM

important for sales
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gils
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Message Posted: Apr 12, 2012 3:11:28 PM

ok
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greentre
Champion Author Pensacola

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Message Posted: Apr 12, 2012 3:10:42 PM

Whatever! Make them last longer before falling apart and then we'll talk.
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