Why Crossovers Conquered the American Highway
Something extraordinary is happening in the American automobile market. A new style of vehicle is taking over the supermarket parking lots, rural highways, and city streets. It's part SUV, part car, part minivan: a mutt of a vehicle.
People call them crossovers, and they've grown from an interesting experiment by Toyota, Honda, and Subaru in the mid-1990s into the biggest thing in the car business since the sedan, which most people know simply as "the car."
What does that change look like? Recently, I pulled into a hotel parking lot in Colorado. There were 24 parking spaces—and slotted into each and every one was a crossover. [...]
These days, three times as many crossovers are sold as SUVs and minivans combined.
Jul 13, 2014