Not Logged In Log In   Sign Up   Points Leaders
Follow Us    8:21 AM

GasBuddy News Article

48
votes
Ford: Ideal Time for Consumers to Recoup Fuel Efficient Powertrain Costs is 4 Years

MSN Autos -- Fuel-efficient powertrains -- especially ultra-fuel efficient ones that utilize electric or plug-in hybrid technologies -- often come with drawbacks that turn off the average consumer: they can be difficult to refuel (both in terms of time spent and available infrastructure), they may offer limited range and they typically cost more. While manufacturers are looking to push battery technology forward to reduce the impact of the first two problems, Ford has also been delving into the cost issue -- and thinks it has found the sweet spot in terms of what customers will pay upfront versus the time it takes to recoup that investment.

According to research carried out by the Blue Oval, about one in four customers would be willing to pay more for a fuel-efficient vehicle should that upfront exp


Read the Full Article

Submitted Aug 08, 2012 By: aservant
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: Ford: Ideal Time for Consumers to Recoup Fuel Efficient Powertrain Costs is 4 Years Back to Topics
REPLIES (newest first) Post a Reply
Profile Pic
remay
Champion Author Houston

Posts:8,452
Points:2,441,540
Joined:May 2006
Message Posted: Aug 9, 2012 5:47:06 AM

And how about the REST of the vehicle???
Profile Pic
carloco75
Champion Author Richmond

Posts:5,425
Points:927,575
Joined:Oct 2010
Message Posted: Aug 9, 2012 12:04:57 AM

Oh...is that all...
Profile Pic
Zonk
Champion Author Michigan

Posts:8,116
Points:2,428,140
Joined:Oct 2005
Message Posted: Aug 8, 2012 11:30:38 PM

I'll sit back and wait.
Profile Pic
mfeldstein
Champion Author Ottawa

Posts:9,737
Points:2,243,130
Joined:Feb 2007
Message Posted: Aug 8, 2012 11:23:27 PM

Let others be the guinea pigs.
Profile Pic
OGW
Champion Author London

Posts:6,780
Points:1,838,115
Joined:Sep 2005
Message Posted: Aug 8, 2012 10:23:08 PM

Vehicles are already overpriced and fuel efficiency should be a normal next step by manufacturers not another added cost.
Profile Pic
pgerassi
Champion Author Milwaukee

Posts:12,571
Points:2,463,910
Joined:Apr 2007
Message Posted: Aug 8, 2012 10:20:21 PM

Yes they should realize that most PHEV buyers don't need the above luxury level of options, just the typical basic ones. That would save 2-3 years of payback time right there.
Profile Pic
farn1958
All-Star Author Twin Cities

Posts:886
Points:183,385
Joined:Feb 2011
Message Posted: Aug 8, 2012 10:19:06 PM

What is the point of paying through the nose for a "ultra efficient" engine when the cost out ways the benefit for four years?
Profile Pic
OOXXFF
Champion Author Greensboro

Posts:4,690
Points:1,408,210
Joined:Sep 2009
Message Posted: Aug 8, 2012 10:14:19 PM

A lower initial cost would solve the problem.

[Edited by: OOXXFF at 8/8/2012 11:15:29 PM EST]
Profile Pic
roland1971
Champion Author Virginia

Posts:3,137
Points:661,310
Joined:Mar 2012
Message Posted: Aug 8, 2012 10:13:20 PM

ok
Profile Pic
libertyut
Champion Author Utah

Posts:1,382
Points:299,265
Joined:Mar 2012
Message Posted: Aug 8, 2012 10:11:12 PM

lower the price of your vehicles.



[Edited by: libertyut at 8/8/2012 11:13:24 PM EST]
Profile Pic
altima2008
Champion Author Philadelphia

Posts:9,830
Points:2,069,695
Joined:Apr 2008
Message Posted: Aug 8, 2012 10:07:30 PM

Do Fords last that long?????
Profile Pic
cokezero
All-Star Author Philadelphia

Posts:830
Points:401,635
Joined:May 2009
Message Posted: Aug 8, 2012 10:04:11 PM

ok
Profile Pic
dulberg
Veteran Author Long Island

Posts:271
Points:291,125
Joined:Nov 2007
Message Posted: Aug 8, 2012 10:04:06 PM

K
Profile Pic
firefly09
Champion Author San Diego

Posts:3,476
Points:908,645
Joined:Mar 2009
Message Posted: Aug 8, 2012 10:02:10 PM

Hmmmmmmmmm. I don't think so.
Profile Pic
Tekkersmom57
Champion Author Syracuse

Posts:3,511
Points:1,026,325
Joined:May 2010
Message Posted: Aug 8, 2012 10:00:05 PM

They need to keep that recoup investment to the four years. Many consumers are on a four year cycle with trading in vehicles. If we can't recoup the money, then it won't be worth the investment.
Profile Pic
N5EXY
Champion Author Austin

Posts:7,181
Points:1,842,345
Joined:Jul 2004
Message Posted: Aug 8, 2012 9:58:51 PM

I wonder about this study - lotsa variables to consider. Not just four years time but usage - total mileage - for one example. The unknown future fuel cost is another, driving habits - commute or long haul trips, etc.
Profile Pic
justmedc
Veteran Author Michigan

Posts:382
Points:238,070
Joined:Mar 2012
Message Posted: Aug 8, 2012 9:58:13 PM

no Fuc**d Over Rebuilt Dodge for me. Thanks
Profile Pic
mrbee
Champion Author Little Rock

Posts:5,425
Points:2,797,300
Joined:Oct 2005
Message Posted: Aug 8, 2012 9:51:50 PM

Not for me.
Profile Pic
fedupMN
Champion Author Twin Cities

Posts:4,545
Points:864,285
Joined:Mar 2011
Message Posted: Aug 8, 2012 9:49:48 PM

ok
Profile Pic
DandyDapple
All-Star Author North Dakota

Posts:715
Points:539,820
Joined:Sep 2008
Message Posted: Aug 8, 2012 9:48:38 PM

...
Profile Pic
famu35
Rookie Author Oklahoma City

Posts:67
Points:124,155
Joined:Apr 2012
Message Posted: Aug 8, 2012 9:47:40 PM

I don't care for this timetable.
Profile Pic
humblepie
Champion Author Toledo

Posts:48,716
Points:2,705,065
Joined:Mar 2006
Message Posted: Aug 8, 2012 9:43:08 PM

proof, suckers are born every minute...
Profile Pic
walkingtall
Champion Author Toronto

Posts:5,594
Points:1,443,550
Joined:Nov 2004
Message Posted: Aug 8, 2012 9:42:09 PM

Setting goals is just the begining but does it garantee the end results.
Profile Pic
NorthglennBill
Champion Author Denver

Posts:8,997
Points:1,796,170
Joined:Oct 2008
Message Posted: Aug 8, 2012 9:42:00 PM

4 years seems pretty good if it holds up.
Profile Pic
seeyardee
Champion Author Sacramento

Posts:10,524
Points:2,129,740
Joined:Apr 2008
Message Posted: Aug 8, 2012 9:40:24 PM

Cars can last a long time if you don't abuse it. Taking 4 years to recoup the costs is hardly any time at all.
Profile Pic
TheHermit
Champion Author Maine

Posts:3,452
Points:193,515
Joined:May 2012
Message Posted: Aug 8, 2012 9:38:03 PM

Not many cars can last 10 years, so 4 years is a lot more realistic.
Profile Pic
F81M
Champion Author Indiana

Posts:3,153
Points:1,115,800
Joined:Aug 2008
Message Posted: Aug 8, 2012 9:36:29 PM

Whatever.
Profile Pic
mrinmoyd
Champion Author Illinois

Posts:1,100
Points:365,600
Joined:Jun 2011
Message Posted: Aug 8, 2012 9:35:12 PM

ok
Profile Pic
danreino
Champion Author Twin Cities

Posts:9,657
Points:1,790,605
Joined:Mar 2008
Message Posted: Aug 8, 2012 9:34:39 PM

Charge it at home for free with your solar, wind and geothermal. If you can :/
Profile Pic
clermont40miles
Champion Author Cincinnati

Posts:12,715
Points:2,101,885
Joined:Apr 2008
Message Posted: Aug 8, 2012 9:33:30 PM

EV's are not affordable.

Setting goals is beginning but does not guarantee the end result.

Go Ford!
Profile Pic
darkknight1
Champion Author Winston-Salem

Posts:5,990
Points:1,227,260
Joined:Nov 2010
Message Posted: Aug 8, 2012 9:30:50 PM

ok
Profile Pic
phinsup67
Champion Author North Carolina

Posts:5,536
Points:1,296,055
Joined:Oct 2005
Message Posted: Aug 8, 2012 9:30:03 PM

As I tend to drive a car until the wheels fall off, a four year return would be very doable.
Profile Pic
scubadaniel
Champion Author Dayton

Posts:3,009
Points:1,019,870
Joined:Jan 2011
Message Posted: Aug 8, 2012 9:28:27 PM

Blah blah blah..
Profile Pic
bvrbill
Champion Author Eugene

Posts:5,816
Points:849,825
Joined:Jul 2011
Message Posted: Aug 8, 2012 9:27:56 PM

These vehicles must be cost effective. Otherwise we won't buy them.
Profile Pic
Bleeder
Champion Author Virginia

Posts:8,048
Points:1,935,725
Joined:Jan 2008
Message Posted: Aug 8, 2012 9:27:07 PM

Makes sense to me.
Profile Pic
Gas Thirsty
Champion Author Los Angeles

Posts:5,848
Points:3,537,170
Joined:Mar 2003
Message Posted: Aug 8, 2012 9:26:30 PM

4 years is not too bad.
Profile Pic
txkrb
Champion Author Texas

Posts:2,277
Points:930,920
Joined:May 2011
Message Posted: Aug 8, 2012 9:19:18 PM

If the gas mileage in vehicle is increases just 2-3 mpg, that would results in huge gasoline savings

and to sillywagon: next years Focus will not get 50mpg and they will be no where near 75 mpg in 10 years


[Edited by: txkrb at 8/8/2012 10:20:09 PM EST]
Profile Pic
kyjlh
Champion Author Kentucky

Posts:3,182
Points:961,320
Joined:Feb 2005
Message Posted: Aug 8, 2012 9:17:11 PM

need to be proven before people will buy
Profile Pic
knot2swift
Champion Author Calgary

Posts:5,479
Points:923,090
Joined:Nov 2009
Message Posted: Aug 8, 2012 9:16:55 PM

Time is money.

No one wants to spend hours and hours charging up a car all night long to save a few bucks after paying quite the hefty fee up front!

Demand CNG cars now folks!

[Edited by: knot2swift at 8/8/2012 10:17:24 PM EST]
Profile Pic
snakebitef22
All-Star Author Corpus Christi

Posts:565
Points:44,665
Joined:Mar 2009
Message Posted: Aug 8, 2012 9:16:50 PM

Whats up with that GM had a full size 2500 chevy van fully electric with a range of 70 to 80 miles on 12volt batteries..add a generator and you can extend the range.... were are they now...
Profile Pic
regasaz
Champion Author Phoenix

Posts:6,165
Points:1,486,305
Joined:Dec 2006
Message Posted: Aug 8, 2012 9:15:16 PM

Costs, Comfort, Quality all are required to gain this Buyers attention.
Profile Pic
sillywagon
Champion Author New York

Posts:17,852
Points:1,772,995
Joined:Oct 2008
Message Posted: Aug 8, 2012 9:15:07 PM

I prefer Ford's. But they have to make a vehicle that meets my needs and can compete against the competition. I intend to replace my Ford Focus with another Ford Focus in about a decade. By then the improvements in fuel mileage? Maybe 75 on the highway? I'd pay a little more for that. Next years 2014 model should get about 50 mpg. And the 2007 model got just 30 mpg on the highway.
Profile Pic
12mpgnavigator
Champion Author Seattle

Posts:2,839
Points:674,510
Joined:Jun 2009
Message Posted: Aug 8, 2012 9:15:06 PM

don't think so
Profile Pic
iceman11
Champion Author Ontario

Posts:2,715
Points:536,425
Joined:Feb 2011
Message Posted: Aug 8, 2012 9:14:16 PM

Hmmmmmm
Profile Pic
ericbcire
Champion Author Nevada

Posts:6,168
Points:1,596,520
Joined:Aug 2009
Message Posted: Aug 8, 2012 9:09:00 PM

Size and range are just as important as cost.
Profile Pic
brutherruther
Veteran Author Fort Worth

Posts:435
Points:238,290
Joined:Mar 2012
Message Posted: Aug 8, 2012 9:05:09 PM

ok
Profile Pic
unicornIL
All-Star Author Chicago

Posts:518
Points:607,790
Joined:Jan 2012
Message Posted: Aug 8, 2012 9:04:43 PM

prices!!!!
Profile Pic
thinkaboutit
Champion Author Colorado

Posts:1,102
Points:78,595
Joined:Jul 2005
Message Posted: Aug 8, 2012 9:01:30 PM

Fuel efficiency advocates and deniers are forgetting the message: About 1 in 4 customers is willing to pay extra for fuel economy. These percentages can change! What one wants, what one spends money on, an what will happen is not one and the same!
Profile Pic
1stClicker
Champion Author Texas

Posts:6,976
Points:2,575,155
Joined:Oct 2005
Message Posted: Aug 8, 2012 9:01:22 PM

Not interested
Profile Pic
bevmill
Champion Author Georgia

Posts:4,166
Points:927,170
Joined:Apr 2006
Message Posted: Aug 8, 2012 9:00:59 PM

Time will tell if consumers buy into it.
Post a reply Back to Topics