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Ford: Ideal Time for Consumers to Recoup Fuel Efficient Powertrain Costs is 4 Years

MSN Autos -- Fuel-efficient powertrains -- especially ultra-fuel efficient ones that utilize electric or plug-in hybrid technologies -- often come with drawbacks that turn off the average consumer: they can be difficult to refuel (both in terms of time spent and available infrastructure), they may offer limited range and they typically cost more. While manufacturers are looking to push battery technology forward to reduce the impact of the first two problems, Ford has also been delving into the cost issue -- and thinks it has found the sweet spot in terms of what customers will pay upfront versus the time it takes to recoup that investment.

According to research carried out by the Blue Oval, about one in four customers would be willing to pay more for a fuel-efficient vehicle should that upfront exp


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Submitted Aug 08, 2012 By: aservant
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: Ford: Ideal Time for Consumers to Recoup Fuel Efficient Powertrain Costs is 4 Years Back to Topics
REPLIES (newest first) Post a Reply
remay
Champion Author Houston

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Message Posted: Aug 9, 2012 5:47:06 AM

And how about the REST of the vehicle???
carloco75
Champion Author Richmond

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Message Posted: Aug 9, 2012 12:04:57 AM

Oh...is that all...
Zonk
Champion Author Michigan

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Message Posted: Aug 8, 2012 11:30:38 PM

I'll sit back and wait.
mfeldstein
Champion Author Ottawa

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Message Posted: Aug 8, 2012 11:23:27 PM

Let others be the guinea pigs.
OGW
Champion Author London

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Message Posted: Aug 8, 2012 10:23:08 PM

Vehicles are already overpriced and fuel efficiency should be a normal next step by manufacturers not another added cost.
pgerassi
Champion Author Milwaukee

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Message Posted: Aug 8, 2012 10:20:21 PM

Yes they should realize that most PHEV buyers don't need the above luxury level of options, just the typical basic ones. That would save 2-3 years of payback time right there.
farn1958
All-Star Author Twin Cities

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Message Posted: Aug 8, 2012 10:19:06 PM

What is the point of paying through the nose for a "ultra efficient" engine when the cost out ways the benefit for four years?
OOXXFF
Champion Author Greensboro

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Message Posted: Aug 8, 2012 10:14:19 PM

A lower initial cost would solve the problem.

[Edited by: OOXXFF at 8/8/2012 11:15:29 PM EST]
roland1971
Champion Author Virginia

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Message Posted: Aug 8, 2012 10:13:20 PM

ok
libertyut
Champion Author Utah

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Message Posted: Aug 8, 2012 10:11:12 PM

lower the price of your vehicles.



[Edited by: libertyut at 8/8/2012 11:13:24 PM EST]
altima2008
Champion Author Philadelphia

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Message Posted: Aug 8, 2012 10:07:30 PM

Do Fords last that long?????
cokezero
All-Star Author Philadelphia

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Message Posted: Aug 8, 2012 10:04:11 PM

ok
dulberg
Veteran Author Long Island

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Message Posted: Aug 8, 2012 10:04:06 PM

K
firefly09
Champion Author San Diego

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Message Posted: Aug 8, 2012 10:02:10 PM

Hmmmmmmmmm. I don't think so.
Tekkersmom57
Champion Author Syracuse

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Message Posted: Aug 8, 2012 10:00:05 PM

They need to keep that recoup investment to the four years. Many consumers are on a four year cycle with trading in vehicles. If we can't recoup the money, then it won't be worth the investment.
N5EXY
Champion Author Austin

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Message Posted: Aug 8, 2012 9:58:51 PM

I wonder about this study - lotsa variables to consider. Not just four years time but usage - total mileage - for one example. The unknown future fuel cost is another, driving habits - commute or long haul trips, etc.
justmedc
Veteran Author Michigan

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Message Posted: Aug 8, 2012 9:58:13 PM

no Fuc**d Over Rebuilt Dodge for me. Thanks
mrbee
Champion Author Little Rock

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Message Posted: Aug 8, 2012 9:51:50 PM

Not for me.
fedupMN
Champion Author Twin Cities

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Message Posted: Aug 8, 2012 9:49:48 PM

ok
DandyDapple
All-Star Author North Dakota

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Message Posted: Aug 8, 2012 9:48:38 PM

...
famu35
Rookie Author Oklahoma City

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Message Posted: Aug 8, 2012 9:47:40 PM

I don't care for this timetable.
humblepie
Champion Author Toledo

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Message Posted: Aug 8, 2012 9:43:08 PM

proof, suckers are born every minute...
walkingtall
Champion Author Toronto

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Message Posted: Aug 8, 2012 9:42:09 PM

Setting goals is just the begining but does it garantee the end results.
NorthglennBill
Champion Author Denver

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Message Posted: Aug 8, 2012 9:42:00 PM

4 years seems pretty good if it holds up.
seeyardee
Champion Author Sacramento

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Message Posted: Aug 8, 2012 9:40:24 PM

Cars can last a long time if you don't abuse it. Taking 4 years to recoup the costs is hardly any time at all.
TheHermit
Champion Author Maine

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Message Posted: Aug 8, 2012 9:38:03 PM

Not many cars can last 10 years, so 4 years is a lot more realistic.
F81M
Champion Author Indiana

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Message Posted: Aug 8, 2012 9:36:29 PM

Whatever.
mrinmoyd
Champion Author Illinois

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Message Posted: Aug 8, 2012 9:35:12 PM

ok
danreino
Champion Author Twin Cities

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Message Posted: Aug 8, 2012 9:34:39 PM

Charge it at home for free with your solar, wind and geothermal. If you can :/
clermont40miles
Champion Author Cincinnati

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Message Posted: Aug 8, 2012 9:33:30 PM

EV's are not affordable.

Setting goals is beginning but does not guarantee the end result.

Go Ford!
darkknight1
Champion Author Winston-Salem

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Message Posted: Aug 8, 2012 9:30:50 PM

ok
phinsup67
Champion Author North Carolina

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Message Posted: Aug 8, 2012 9:30:03 PM

As I tend to drive a car until the wheels fall off, a four year return would be very doable.
scubadaniel
Champion Author Dayton

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Message Posted: Aug 8, 2012 9:28:27 PM

Blah blah blah..
bvrbill
Champion Author Eugene

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Message Posted: Aug 8, 2012 9:27:56 PM

These vehicles must be cost effective. Otherwise we won't buy them.
Bleeder
Champion Author Virginia

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Message Posted: Aug 8, 2012 9:27:07 PM

Makes sense to me.
Gas Thirsty
Champion Author Los Angeles

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Message Posted: Aug 8, 2012 9:26:30 PM

4 years is not too bad.
txkrb
Champion Author Texas

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Message Posted: Aug 8, 2012 9:19:18 PM

If the gas mileage in vehicle is increases just 2-3 mpg, that would results in huge gasoline savings

and to sillywagon: next years Focus will not get 50mpg and they will be no where near 75 mpg in 10 years


[Edited by: txkrb at 8/8/2012 10:20:09 PM EST]
kyjlh
Champion Author Kentucky

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Message Posted: Aug 8, 2012 9:17:11 PM

need to be proven before people will buy
knot2swift
Champion Author Calgary

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Message Posted: Aug 8, 2012 9:16:55 PM

Time is money.

No one wants to spend hours and hours charging up a car all night long to save a few bucks after paying quite the hefty fee up front!

Demand CNG cars now folks!

[Edited by: knot2swift at 8/8/2012 10:17:24 PM EST]
snakebitef22
All-Star Author Corpus Christi

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Message Posted: Aug 8, 2012 9:16:50 PM

Whats up with that GM had a full size 2500 chevy van fully electric with a range of 70 to 80 miles on 12volt batteries..add a generator and you can extend the range.... were are they now...
regasaz
Champion Author Phoenix

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Message Posted: Aug 8, 2012 9:15:16 PM

Costs, Comfort, Quality all are required to gain this Buyers attention.
sillywagon
Champion Author New York

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Message Posted: Aug 8, 2012 9:15:07 PM

I prefer Ford's. But they have to make a vehicle that meets my needs and can compete against the competition. I intend to replace my Ford Focus with another Ford Focus in about a decade. By then the improvements in fuel mileage? Maybe 75 on the highway? I'd pay a little more for that. Next years 2014 model should get about 50 mpg. And the 2007 model got just 30 mpg on the highway.
12mpgnavigator
Champion Author Seattle

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Message Posted: Aug 8, 2012 9:15:06 PM

don't think so
iceman11
Champion Author Ontario

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Message Posted: Aug 8, 2012 9:14:16 PM

Hmmmmmm
ericbcire
Champion Author Nevada

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Message Posted: Aug 8, 2012 9:09:00 PM

Size and range are just as important as cost.
brutherruther
Veteran Author Fort Worth

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Message Posted: Aug 8, 2012 9:05:09 PM

ok
unicornIL
All-Star Author Chicago

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Message Posted: Aug 8, 2012 9:04:43 PM

prices!!!!
thinkaboutit
Champion Author Colorado

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Message Posted: Aug 8, 2012 9:01:30 PM

Fuel efficiency advocates and deniers are forgetting the message: About 1 in 4 customers is willing to pay extra for fuel economy. These percentages can change! What one wants, what one spends money on, an what will happen is not one and the same!
1stClicker
Champion Author Texas

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Message Posted: Aug 8, 2012 9:01:22 PM

Not interested
bevmill
Champion Author Georgia

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Message Posted: Aug 8, 2012 9:00:59 PM

Time will tell if consumers buy into it.
GBHUGVA
Champion Author Virginia Beach

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Message Posted: Aug 8, 2012 8:57:41 PM

waiting to trade my prius for the Ford C-max plug-in!!!
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