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GasBuddy News Article

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Luxury pickup sales rise

Detroit Free Press -- Les Bourne paid $62,000 for his 2011 Ford F-Series King Ranch Super Duty pickup...

"I rarely use it as a work truck, and I can put on my nice jeans, with my bride in a dress and take her out to dinner in a luxury chariot," said Bourne, 63, who lives near San Antonio.

Bourne is among a growing number of highly educated, affluent professionals buying high-end light- and heavy-duty pickups.

Sales of full-size trucks remain steady at about 10% of the U.S. market, but the percentage of higher-priced pickups is growing. The Detroit Three still don't know how much money well-heeled pickup buyers might be willing to spend, but they're willing to try to find out.



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Submitted Jul 20, 2012 By: leemun
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: Luxury pickup sales rise Back to Topics
REPLIES (newest first) Post a Reply
honda0105
Champion Author Tallahassee

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Message Posted: Jul 22, 2012 7:04:22 AM

affluent until the economy bottoms out and they can't afford the fuel.
Soglaos
Champion Author Virginia Beach

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Message Posted: Jul 21, 2012 9:51:52 PM

ok
Wizrd03
Champion Author Illinois

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Message Posted: Jul 21, 2012 8:20:34 AM

older news
stonecold5005
All-Star Author Waco

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Message Posted: Jul 21, 2012 6:30:42 AM

ok
jrs4125
Champion Author Indiana

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Message Posted: Jul 21, 2012 4:35:32 AM

Alrighty then
neemund
Champion Author Seattle

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Message Posted: Jul 21, 2012 1:44:26 AM

"Customers for pickups above $40,000 are often hauling $300,000 trailers, boats, race cars, motorcycles, off-road vehicles or even horses."

That sentence basically sums up many of the people buying these trucks. I'm not into fancy cars but a luxury truck seems much more practical than a similarly priced sports car. At least the truck can comfortably seat 5 people and have room in the back to make a Costco run.
OWENALOTT
Champion Author Appleton

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Message Posted: Jul 21, 2012 1:25:52 AM

I am like Sam Walton, I will drive my old smile non-luxury pickem up truck.
JamesCalvin
Champion Author Lancaster

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Message Posted: Jul 20, 2012 11:03:29 PM

Hmmm....
Skimo2012
Rookie Author Cleveland

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Message Posted: Jul 20, 2012 11:02:37 PM

Well....I can't say I'd buy a truck for $62,000. That's my opinion. I'm not all that picky either. As long as it's new, I'll drive my bride in the truck but I think if bought the truck for $62,000, I guess I just spent all my gas money too. :)
Ethan777OH
Veteran Author Ohio

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Message Posted: Jul 20, 2012 11:00:53 PM

ok
mrbee
Champion Author Little Rock

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Message Posted: Jul 20, 2012 10:59:04 PM

Of course. No surprise!
Nicoalbum
Champion Author Ottawa

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Message Posted: Jul 20, 2012 10:59:00 PM

OK
bra0712
Champion Author Arizona

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Message Posted: Jul 20, 2012 10:58:31 PM

Wish I had me on of them
Ethan777OH
Veteran Author Ohio

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Message Posted: Jul 20, 2012 10:56:51 PM

yeah...
Vitobug
Champion Author El Paso

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Message Posted: Jul 20, 2012 10:55:44 PM

ok
fenster66
Champion Author Pittsburgh

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Message Posted: Jul 20, 2012 10:53:00 PM

certainly not cost-effective, but they do have their appeal...
suzmar
Champion Author Texas

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Message Posted: Jul 20, 2012 10:52:51 PM

Sounds as if automakers are giving consumers what they want, nothing wrong with that!
Marson
Champion Author Scranton

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Message Posted: Jul 20, 2012 10:50:18 PM

Unbelieveable, a truck should work, if you want a car get one!
JENNYHK
Champion Author Chicago

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Message Posted: Jul 20, 2012 10:46:11 PM

ok.
jrsva
Champion Author Virginia

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Message Posted: Jul 20, 2012 10:45:28 PM

“Come on...luxury pickup...isn't that an oxymoron?”

I totally agree; what a stupid concept. My F150 is a work truck — every heavy-duty option available and no frills like AC or electric windows.
RAKARWOWSKI
Champion Author Chicago

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Message Posted: Jul 20, 2012 10:44:02 PM

ok.
abcdMA
Champion Author Worcester

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Message Posted: Jul 20, 2012 10:42:41 PM

americans love their trucks
drz614
Champion Author Harrisburg

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Message Posted: Jul 20, 2012 10:37:04 PM

ok
mstearno
Champion Author Dayton

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Message Posted: Jul 20, 2012 10:34:45 PM

way to go FORD
Eugenian
Champion Author Oregon

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Message Posted: Jul 20, 2012 10:34:29 PM

What a waste of money and gas.
slayur
Champion Author Chicago

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Message Posted: Jul 20, 2012 10:33:42 PM

ok
Chris46
Champion Author Dayton

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Message Posted: Jul 20, 2012 10:31:20 PM

Never ceases to amaze me. People will pay $40,000 for pick up truck. But won't pay 4 dollars a gallon for gas.

[Edited by: Chris46 at 7/20/2012 11:33:21 PM EST]
DarthDadJr
Champion Author Virginia

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Message Posted: Jul 20, 2012 10:29:31 PM

Come on...luxury pickup...isn't that an oxymoron?
a_lu_vasile
Champion Author Maryland

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Message Posted: Jul 20, 2012 10:25:12 PM

I don't have the money for that....so ...I'll stick with my old car...
REKEY
Champion Author South Carolina

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Message Posted: Jul 20, 2012 10:24:25 PM

Luxury pickup? Please!
sillywagon
Champion Author New York

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Message Posted: Jul 20, 2012 10:24:22 PM

If you've got the money, and you want or need one... Why not? Someone is getting paid to design, to build, and to sell them.

I prefer regular SUV's, Wagons, and Hatchbacks. But if I found myself in my vehicle enough of the time that it became my home away from home. If I had the money I would buy a luxury vehicle. My needs would determine if it would be a luxury truck, luxury SUV, or a luxury car/wagon.

We need MORE prosperity. We need MORE success.
clermont40miles
Champion Author Cincinnati

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Message Posted: Jul 20, 2012 10:21:28 PM

Obviously money is of little consequence to this small group.

Enjoy.

Make sure you own it and it doesn't own you.

Tekkersmom57
Champion Author Syracuse

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Message Posted: Jul 20, 2012 10:20:55 PM

I can't imagine having all of that extra money to spend on a gigantic vehicle that gets poor gas mileage.
96sc1
Champion Author El Paso

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Message Posted: Jul 20, 2012 10:19:30 PM

Conspicuous consumption is the new nobility
walkingtall
Champion Author Toronto

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Message Posted: Jul 20, 2012 10:18:17 PM

Luxury pickup sales rise and no concern for price or economy.
Blue48
Champion Author Illinois

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Message Posted: Jul 20, 2012 10:14:39 PM

KIND OF SURPRISED!
serrog
Champion Author Nova Scotia

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Message Posted: Jul 20, 2012 10:11:49 PM

Luxury = no concern for price or economy
skybiker
Champion Author South Carolina

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Message Posted: Jul 20, 2012 10:10:02 PM

Yuppie toys.....
aggietim
Champion Author Fort Worth

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Message Posted: Jul 20, 2012 10:08:30 PM

really
Lukus
Champion Author Halifax

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Message Posted: Jul 20, 2012 10:07:40 PM

He could have bought a normal truck and given me 10 or 20 thou.
vulcan96
Champion Author Ohio

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Message Posted: Jul 20, 2012 10:05:09 PM

WOW - toys for the very rich....
jad1960
Champion Author Gary

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Message Posted: Jul 20, 2012 9:59:33 PM

If you can afford to pay for it and the poor mileage who cares.
AnObserver
Champion Author New Jersey

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Message Posted: Jul 20, 2012 9:56:53 PM

Cowboy chic
leeac
Champion Author Ohio

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Message Posted: Jul 20, 2012 9:53:26 PM

Big hat. No cattel. Big truck. No balls.
Spankster85
Champion Author Chicago

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Message Posted: Jul 20, 2012 9:53:09 PM

You can buy those things all you like, just don't complain when it comes time to fill them up. Big tanks and rising prices are an expensive mix.
allstar3
Sophomore Author Baton Rouge

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Message Posted: Jul 20, 2012 9:51:48 PM

If you can afford it, who cares?
dong1971
All-Star Author Vancouver

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Message Posted: Jul 20, 2012 9:51:19 PM

don't mind
bvrbill
Champion Author Eugene

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Message Posted: Jul 20, 2012 9:50:53 PM

Too much for me.
MadTraveler
Champion Author Idaho

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Message Posted: Jul 20, 2012 9:50:16 PM

Yep
herbiepopnecker
Champion Author British Columbia

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Message Posted: Jul 20, 2012 9:49:43 PM

Lots are full of nothing but. Can't even find a pickup with only 2 doors and a useful box.
Definitely out of luck if you're looking for a small 4x4 pickup. They don't exist anymore.
OGW
Champion Author London

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Message Posted: Jul 20, 2012 9:48:37 PM

Never have found a car that drives better than a F150 but I would not pay that much for one. Full size pickups are the most practical vehicle on the road and the mileage on ours is better than the majority of cars. I would never be stuck driving one of those little sardine cans as we tow so many of them that are fatalities in very minor accidents that we often wonder why they don't ban their production. But one cop once told me at an accident scene we were towing from , the smaller the car the stupider the driver and when you drive down the highway, you can see the proof of what he said.
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