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GasBuddy News Article

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Luxury pickup sales rise

Detroit Free Press -- Les Bourne paid $62,000 for his 2011 Ford F-Series King Ranch Super Duty pickup...

"I rarely use it as a work truck, and I can put on my nice jeans, with my bride in a dress and take her out to dinner in a luxury chariot," said Bourne, 63, who lives near San Antonio.

Bourne is among a growing number of highly educated, affluent professionals buying high-end light- and heavy-duty pickups.

Sales of full-size trucks remain steady at about 10% of the U.S. market, but the percentage of higher-priced pickups is growing. The Detroit Three still don't know how much money well-heeled pickup buyers might be willing to spend, but they're willing to try to find out.



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Submitted Jul 20, 2012 By: leemun
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: Luxury pickup sales rise Back to Topics
REPLIES (newest first) Post a Reply
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honda0105
Champion Author Tallahassee

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Message Posted: Jul 22, 2012 7:04:22 AM

affluent until the economy bottoms out and they can't afford the fuel.
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Soglaos
Champion Author Virginia Beach

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Message Posted: Jul 21, 2012 9:51:52 PM

ok
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Wizrd03
Champion Author Illinois

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Message Posted: Jul 21, 2012 8:20:34 AM

older news
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stonecold5005
All-Star Author Waco

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Message Posted: Jul 21, 2012 6:30:42 AM

ok
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jrs4125
Champion Author Indiana

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Message Posted: Jul 21, 2012 4:35:32 AM

Alrighty then
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neemund
Champion Author Seattle

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Message Posted: Jul 21, 2012 1:44:26 AM

"Customers for pickups above $40,000 are often hauling $300,000 trailers, boats, race cars, motorcycles, off-road vehicles or even horses."

That sentence basically sums up many of the people buying these trucks. I'm not into fancy cars but a luxury truck seems much more practical than a similarly priced sports car. At least the truck can comfortably seat 5 people and have room in the back to make a Costco run.
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OWENALOTT
Champion Author Appleton

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Message Posted: Jul 21, 2012 1:25:52 AM

I am like Sam Walton, I will drive my old smile non-luxury pickem up truck.
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JamesCalvin
Champion Author Lancaster

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Message Posted: Jul 20, 2012 11:03:29 PM

Hmmm....
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Skimo2012
Rookie Author Cleveland

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Message Posted: Jul 20, 2012 11:02:37 PM

Well....I can't say I'd buy a truck for $62,000. That's my opinion. I'm not all that picky either. As long as it's new, I'll drive my bride in the truck but I think if bought the truck for $62,000, I guess I just spent all my gas money too. :)
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Ethan777OH
Veteran Author Ohio

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Message Posted: Jul 20, 2012 11:00:53 PM

ok
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mrbee
Champion Author Little Rock

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Message Posted: Jul 20, 2012 10:59:04 PM

Of course. No surprise!
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Nicoalbum
Champion Author Ottawa

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Message Posted: Jul 20, 2012 10:59:00 PM

OK
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bra0712
Champion Author Arizona

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Message Posted: Jul 20, 2012 10:58:31 PM

Wish I had me on of them
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Ethan777OH
Veteran Author Ohio

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Message Posted: Jul 20, 2012 10:56:51 PM

yeah...
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Vitobug
Champion Author El Paso

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Message Posted: Jul 20, 2012 10:55:44 PM

ok
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fenster66
Champion Author Pittsburgh

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Message Posted: Jul 20, 2012 10:53:00 PM

certainly not cost-effective, but they do have their appeal...
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suzmar
Champion Author Texas

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Message Posted: Jul 20, 2012 10:52:51 PM

Sounds as if automakers are giving consumers what they want, nothing wrong with that!
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Marson
Champion Author Scranton

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Message Posted: Jul 20, 2012 10:50:18 PM

Unbelieveable, a truck should work, if you want a car get one!
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JENNYHK
Champion Author Chicago

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Message Posted: Jul 20, 2012 10:46:11 PM

ok.
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jrsva
Champion Author Virginia

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Message Posted: Jul 20, 2012 10:45:28 PM

“Come on...luxury pickup...isn't that an oxymoron?”

I totally agree; what a stupid concept. My F150 is a work truck — every heavy-duty option available and no frills like AC or electric windows.
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RAKARWOWSKI
Champion Author Chicago

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Message Posted: Jul 20, 2012 10:44:02 PM

ok.
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abcdMA
Champion Author Worcester

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Message Posted: Jul 20, 2012 10:42:41 PM

americans love their trucks
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drz614
Champion Author Harrisburg

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Message Posted: Jul 20, 2012 10:37:04 PM

ok
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mstearno
Champion Author Dayton

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Message Posted: Jul 20, 2012 10:34:45 PM

way to go FORD
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Eugenian
Champion Author Oregon

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Message Posted: Jul 20, 2012 10:34:29 PM

What a waste of money and gas.
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slayur
Champion Author Chicago

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Message Posted: Jul 20, 2012 10:33:42 PM

ok
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Chris46
Champion Author Dayton

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Message Posted: Jul 20, 2012 10:31:20 PM

Never ceases to amaze me. People will pay $40,000 for pick up truck. But won't pay 4 dollars a gallon for gas.

[Edited by: Chris46 at 7/20/2012 11:33:21 PM EST]
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DarthDadJr
Champion Author Virginia

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Message Posted: Jul 20, 2012 10:29:31 PM

Come on...luxury pickup...isn't that an oxymoron?
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a_lu_vasile
Champion Author Maryland

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Message Posted: Jul 20, 2012 10:25:12 PM

I don't have the money for that....so ...I'll stick with my old car...
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REKEY
Champion Author South Carolina

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Message Posted: Jul 20, 2012 10:24:25 PM

Luxury pickup? Please!
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sillywagon
Champion Author New York

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Message Posted: Jul 20, 2012 10:24:22 PM

If you've got the money, and you want or need one... Why not? Someone is getting paid to design, to build, and to sell them.

I prefer regular SUV's, Wagons, and Hatchbacks. But if I found myself in my vehicle enough of the time that it became my home away from home. If I had the money I would buy a luxury vehicle. My needs would determine if it would be a luxury truck, luxury SUV, or a luxury car/wagon.

We need MORE prosperity. We need MORE success.
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clermont40miles
Champion Author Cincinnati

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Message Posted: Jul 20, 2012 10:21:28 PM

Obviously money is of little consequence to this small group.

Enjoy.

Make sure you own it and it doesn't own you.

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Tekkersmom57
Champion Author Syracuse

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Message Posted: Jul 20, 2012 10:20:55 PM

I can't imagine having all of that extra money to spend on a gigantic vehicle that gets poor gas mileage.
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96sc1
Champion Author El Paso

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Message Posted: Jul 20, 2012 10:19:30 PM

Conspicuous consumption is the new nobility
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walkingtall
Champion Author Toronto

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Message Posted: Jul 20, 2012 10:18:17 PM

Luxury pickup sales rise and no concern for price or economy.
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Blue48
Champion Author Illinois

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Message Posted: Jul 20, 2012 10:14:39 PM

KIND OF SURPRISED!
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serrog
Champion Author Nova Scotia

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Message Posted: Jul 20, 2012 10:11:49 PM

Luxury = no concern for price or economy
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skybiker
Champion Author South Carolina

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Message Posted: Jul 20, 2012 10:10:02 PM

Yuppie toys.....
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aggietim
Champion Author Fort Worth

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Message Posted: Jul 20, 2012 10:08:30 PM

really
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Lukus
Champion Author Halifax

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Message Posted: Jul 20, 2012 10:07:40 PM

He could have bought a normal truck and given me 10 or 20 thou.
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vulcan96
Champion Author Ohio

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Message Posted: Jul 20, 2012 10:05:09 PM

WOW - toys for the very rich....
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jad1960
Champion Author Gary

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Message Posted: Jul 20, 2012 9:59:33 PM

If you can afford to pay for it and the poor mileage who cares.
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AnObserver
Champion Author New Jersey

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Message Posted: Jul 20, 2012 9:56:53 PM

Cowboy chic
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leeac
Champion Author Ohio

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Message Posted: Jul 20, 2012 9:53:26 PM

Big hat. No cattel. Big truck. No balls.
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Spankster85
Champion Author Chicago

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Message Posted: Jul 20, 2012 9:53:09 PM

You can buy those things all you like, just don't complain when it comes time to fill them up. Big tanks and rising prices are an expensive mix.
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allstar3
Sophomore Author Baton Rouge

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Message Posted: Jul 20, 2012 9:51:48 PM

If you can afford it, who cares?
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dong1971
All-Star Author Vancouver

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Message Posted: Jul 20, 2012 9:51:19 PM

don't mind
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bvrbill
Champion Author Eugene

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Message Posted: Jul 20, 2012 9:50:53 PM

Too much for me.
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MadTraveler
Champion Author Idaho

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Message Posted: Jul 20, 2012 9:50:16 PM

Yep
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herbiepopnecker
Champion Author British Columbia

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Message Posted: Jul 20, 2012 9:49:43 PM

Lots are full of nothing but. Can't even find a pickup with only 2 doors and a useful box.
Definitely out of luck if you're looking for a small 4x4 pickup. They don't exist anymore.
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