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The Rise And Fall Of The Company That Was Going To Have Us All Using Biofuels

Fast Company - September Issue -- The climb up the steel steps is dizzying--like ascending the tower of a European church, except the steps lead to a platform bolted to the side of a gleaming new chemical plant. Here in Brazil, under a brilliant blue sky, Eduardo Loosli, the plant manager, pauses to explain a vision of the future. "I used to manage a Molson Coors beer manufacturing plant, and it's not all that different," he says, leaning on a railing and surveying the scene around us. Directly below is a cityscape of huge stainless-steel tanks. Out beyond the tanks, and stretching far into the distance, are dense greenfields of sugarcane.

Yeast turns grain into beer, Loosli says. Here, in this new plant, genetically engineered yeast created by the plant's owners--the California biotech company known as Amyris--turns sug


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Submitted Aug 11, 2012 By: NHLiveFree
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Martinman
Champion Author Mississippi

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Message Posted: Aug 15, 2012 4:32:12 PM

Agreed.

You've got to wonder how Amyris would have faired, had Corporate America not got its greedy fingers into it and mucked-it-up...

... and wonder where we might have been, had the efforts of 30 years ago not been allowed to die as a result of politically-motivated budget cuts.
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atdinut
Champion Author California

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Message Posted: Aug 12, 2012 11:41:26 AM

Too bad, could have benefited a lot of people!
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PDQBlues
Champion Author San Diego

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Message Posted: Aug 11, 2012 9:19:18 PM

That's the nature of start-up companies. Many fall, and just a few make it as a thriving business.
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Martinman
Champion Author Mississippi

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Message Posted: Aug 11, 2012 8:59:33 PM

Don't you just love comments like this...

-----

AKmailman from alaska posted...

"oh great, add sugar to ethanol that will gum up the works"

-----

NEWS FLASH ! ! !

... ethanol is made from sugar. Corn-based ethanol is made the high-fructose corn syrup, that is derived from the starch stored in the corn kernal (corn is ~72% starch by weight).
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drpepperTX
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Message Posted: Aug 11, 2012 7:09:24 PM

Meanwhile, the US is faring well in the 2012 Summer Olympics!
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truvoice1
Champion Author San Diego

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Message Posted: Aug 11, 2012 6:25:38 PM

I agree with car253, the alternative fuel industry is one that is difficult, if not impossible to make a profit over a long term basis. Unfortunately, government will waste our tax dollars by throwing all sorts of money at companies like this in a failing effort to 'feel good' about saving the planet's resources.
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car253
Champion Author Ohio

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Message Posted: Aug 11, 2012 11:34:10 AM

Just another example of how far away alternative fuels are.
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ClarkSC
Champion Author South Carolina

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Message Posted: Aug 11, 2012 6:30:49 AM

Obama's company.
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humblepie
Champion Author Toledo

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Message Posted: Aug 11, 2012 5:49:16 AM

blame it on brazil, typical..................
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KhelbenArunson
Champion Author Michigan

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Message Posted: Aug 11, 2012 12:40:44 AM

biofuels will catch on and hopefully big oil will not.
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OWENALOTT
Champion Author Appleton

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Message Posted: Aug 11, 2012 12:31:18 AM

NO!
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AKmailman
Champion Author Alaska

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Message Posted: Aug 10, 2012 11:34:41 PM

oh great, add sugar to ethanol that will gum up the works
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boatfloyd
Champion Author Jacksonville

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Message Posted: Aug 10, 2012 11:29:48 PM

That Coors beer use to be good.
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SteelPenny
Champion Author Dallas

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Message Posted: Aug 10, 2012 11:29:36 PM

We is screwed (again)
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gaswatchON
All-Star Author Ontario

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Message Posted: Aug 10, 2012 11:29:02 PM

Eduardo Loosli, the plant manager. "I used to manage a Molson Coors beer manufacturing plant,

That's why they they hired him - he doesn't know anything
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bra0712
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Message Posted: Aug 10, 2012 11:25:36 PM

Wow
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TBONE3
Champion Author Pennsylvania

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Message Posted: Aug 10, 2012 11:25:17 PM

VERY interesting article! Hope it works out well. Look forward to a follow-up piece.
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Blue_Cruzer
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Message Posted: Aug 10, 2012 11:23:49 PM

Sounds like another bust.
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joel27nc
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Message Posted: Aug 10, 2012 11:21:37 PM

wow
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N5EXY
Champion Author Austin

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Message Posted: Aug 10, 2012 11:21:35 PM

Good grief.
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TIGERPAW46
Champion Author Florida

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Message Posted: Aug 10, 2012 11:21:34 PM

Crops for fuel is counter productive. It Waste land for food, raises the price of land for farming & living. It destroys forest which detoxify the atmosphere thereby increasing air pollution among other problems.
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frostyWV
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Message Posted: Aug 10, 2012 11:21:31 PM

ok
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KnoxGasPriceSpy
Champion Author Knoxville

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Message Posted: Aug 10, 2012 11:20:04 PM

big-time
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gmcgas
Champion Author Atlanta

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Message Posted: Aug 10, 2012 11:19:48 PM

hummmmmmmmmmm
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SUPERSTEVIEO
Champion Author Quebec

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Message Posted: Aug 10, 2012 11:19:41 PM

but why sugar cane...seems theer sare other feed stocks that have been similarily developed...
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crreed1
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Message Posted: Aug 10, 2012 11:18:03 PM

BS
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Beau2140
Champion Author New York

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Message Posted: Aug 10, 2012 11:17:07 PM

Turning food into fuel.
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JPGASMAN
Champion Author Ohio

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Message Posted: Aug 10, 2012 11:17:04 PM

ok
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bugc
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Message Posted: Aug 10, 2012 11:16:00 PM

interesting

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LanguageMan1
Champion Author Tampa

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Message Posted: Aug 10, 2012 11:14:32 PM

What a shame.
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heartbroken2010
Champion Author Ottawa

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Message Posted: Aug 10, 2012 11:13:55 PM

ok.
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Kawibiker
Champion Author Illinois

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Message Posted: Aug 10, 2012 11:12:32 PM

ok
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souly
Champion Author Montreal

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Message Posted: Aug 10, 2012 11:10:46 PM

thanks for the post
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ManOfLeisureII
Champion Author Philadelphia

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Message Posted: Aug 10, 2012 11:10:20 PM

And away go troubles down the drain......
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NHLiveFree
Champion Author New Hampshire

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Message Posted: Aug 10, 2012 11:09:49 PM


Perhaps the addition of a former BP executive was the real kiss of death for this R&D firm that was setup to lead the biofuels surge when its scientists had already completed a major breakthrough in medicine!
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jetskijerry
Champion Author North Carolina

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Message Posted: Aug 10, 2012 11:09:33 PM

rooks
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RichWLIN
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Message Posted: Aug 10, 2012 11:09:18 PM

of course
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